ShipTop’s Growth Story: Reducing Costs While Delivering at Speed and Scale with UniUni

October 9, 2025 7 min read

Running a 3PL and e-commerce fulfillment business comes with constant pressure. Retailers expect flexibility, shoppers demand speed, brands need consistency — all while keeping costs in check. To sustain its rapid growth and support its partners, ShipTop needed a last-mile provider that matched its scale and ambition.

In early 2025, ShipTop found that partner in UniUni. Since then, the collaboration has unlocked faster deliveries, reduced costs, and set the stage for ShipTop’s U.S. expansion.

The Partner:
ShipTop

Founded by Ash Jamshidpour in 2021, the tech-enabled 3PL specializes in fast-moving sectors like beauty, cosmetics, health, wellness, apparel and accessories sectors, delivering a seamless shopper experience as it moves small, consumer products from origin to the final mile.

With a customer-first approach, ShipTop empowers fast-growing e-commerce companies to scale by removing operational barriers and providing personalized support. The company embraces change, developing forward-thinking solutions that optimize logistics and strengthen its partners’ operations. E-commerce retailers and brands rely on ShipTop for consistent, accurate, and cost effective logistics — ensuring reliable fulfillment and delivery for every order.

Collaboration is central to ShipTop’s philosophy. The team works closely with clients to design tailored strategies that drive success, while forging strong partnerships with those who share its vision for agile, reliable, and scalable service. Recognized for its integrity, innovation, and transparency, ShipTop has set the standard for modern e-commerce logistics.

The Challenge:
Scaling Fast, But Strained by Complexity and Rising Expectations

The explosive growth of the e-commerce market has reshaped customer expectations with speed, accuracy, and reliability becoming non-negotiable. ShipTop has scaled alongside surging demand, allowing more brands to benefit from faster shipping and stronger inventory management. But as ShipTop’s growth accelerated, its logistics became increasingly complex. 

“In the modern e-commerce environment, brands must deliver both competitive pricing and speed. These are not just advantages—they’re essential for brands to grow and remain competitive,” said Ash.

Rising shipment volumes intensified the pressures to maintain high delivery speeds, rein in costs, stay nimble, and remain dependable. For ShipTop, these weren’t just operational issues. Each missed delivery or delay risked eroding customer trust and damaging its reputation.

As Ash explained, “When we partner with a carrier, we’re putting our reputation on the line. Every delivery represents our commitment to our clients, so reliability matters—it reflects directly on us.”

Adding to the challenge was ShipTop’s distributed network. 

With multiple fulfillment centers across Canada and the US, ShipTop needed a partner capable of servicing each location to move volume efficiently and offer nationwide coverage. 

To sustain its growth and uphold the high standards it set across North America, ShipTop needed a last-mile delivery partner that provided seamless technology integration and matched its pace to deliver the speed, consistency, and seamless experience its e-commerce partners and their shoppers had come to expect — all while staying competitively priced. 

Many carriers checked one or two of boxes, but only one provider checked them all — UniUni. 

ShipTop needed a last-mile delivery partner that could keep pace with its growth, while also offering seamless integration and nationwide coverage. That partner was UniUni.

One of the biggest requirements was technology. 

“One of our biggest requirements was technology,” said Ash. “We operate on an advanced warehouse management system, so it was essential to find a carrier that could integrate with our software easily, quickly, and without complications,” said Ash.

That technical alignment was matched by cultural fit. 

“UniUni had the right technology foundation for us to connect and build on seamlessly,” said Ash. “And operationally, as two fast-growing companies, there’s a strong mutual understanding of what we’re both striving to achieve.”

An exploratory conversation quickly underscored the natural alignment in the companies’ values, vision, technology, and capabilities. The partnership came together in several key ways as UniUni’s: 

    • Multi-hub network across Canada and the US aligned with ShipTop’s fulfillment centers.

    • Zone-skipping capabilities accelerated delivery times and reduced costs.

    • Diverse carrier partnerships enabled nationwide coverage. 

    • Modern technology integrated with ShipTop’s warehouse management system.

The onboarding process was smooth and collaborative. ShipTop shared data and forecasts, while UniUni’s sales and tech teams worked hand-in-hand with ShipTop’s developers. Within weeks, the custom integration was live, paving the way for faster, more reliable logistics. 

The fit proved to be more than transactional. Operationally and culturally, ShipTop and UniUni were in sync. Both organizations are young, tech-forward, and ambitious, creating a partnership built on mutual growth and innovation. 

“Overall, we’ve seen a meaningful reduction in total shipping costs, which is critical not only for us but also for the hundreds of merchants who rely on ShipTop for affordable fulfillment,” said Ash.

Since the partnership launched in early 2025, ShipTop has already seen measurable improvements across important KPIs, including:

    • Reduced shipping costs: Down by nearly 18% on average across major metro zones, resulting in stronger margins for merchants.

    • Faster transit times: Average delivery speed improved by 7%, with most domestic parcels now arriving within 1–3 business days.

    • Improved service reliability: On-time delivery rates exceeding 98%, supported by real-time visibility and streamlined exception handling.

For merchants, the impact is seamless. Orders move quickly, reliably, and cost-effectively with limited disruptions behind the scenes. That consistency strengthens shopper trust and frees up ShipTop’s e-commerce partners to focus on their sales, marketing, and future growth.

As Ash noted, the true measure of success is when logistics disappear into the background: 

“When fulfillment and delivery run seamlessly, that’s the kind of partnership we strive for. It allows our merchants to focus on growing their business, confident that their logistics operations are running flawlessly.”

ShipTop and UniUni aren’t stopping with Canada. The partnership has already expanded into the U.S., with new fulfillment centers in Washington state, and ShipTop’s sights set on further expansion leveraging UniUni as its last-mile partner with a vast U.S. delivery network. 

Excited for what comes next, Ash said: “We are rapidly growing in the U.S. We just completed our integration with UniUni in the U.S. and the plan for us internally over the next year or two will be adding additional fulfillment centers within the U.S. and utilizing and continuing this partnership and collaboration with UniUni to be our last-mile delivery partner in the U.S.”

    • Seamless Integration: ShipTop’s advanced warehouse management system required a partner with modern technology capable of a smooth integration. UniUni’s platform enabled a quick, custom connection that eliminated the common friction experienced with last-mile providers still using legacy systems. This easy integration ensured ShipTop was onboarded swiftly and maintained consistent, reliable service for its partners.

    • Nationwide Reach: With multiple sorting facilities across Canada, UniUni drops off and picks up shipments directly from ShipTop’s fulfillment centers, while using zone skipping to shorten delivery times. By combining regional hubs with strategic carrier partnerships, UniUni enables ShipTop to reliably serve e-commerce businesses — and their shoppers — from coast to coast.

    • Measurable Results: Since partnering in early 2025, ShipTop has seen improvements in two of its most important KPIs: cost and speed. Overall shipping costs have decreased, providing direct value to both ShipTop and its e-commerce partners, while transit times have shortened, creating a smoother, more competitive delivery experience. Shiptop’s reliability has also improved, with fewer errors or missed deliveries reported. 

    • Growth Capacity: This partnership has enabled ShipTop to move significantly more volume through UniUni, with capacity to scale further during peak seasons. UniUni’s infrastructure is also supporting ShipTop’s growth plans in the U.S., where the company is looking to add new fulfillment centers as UniUni expands its last-mile network.

    • Future-Ready: Together, ShipTop and UniUni are building for the future of logistics. Their partnership extends beyond today’s delivery demands, with active collaboration on future cross-border solutions to address international shipping demands and challenges.

For ShipTop, partnering with UniUni has meant more than better rates and faster deliveries — it’s meant finding a collaborator who shares their vision for scalable, tech-enabled logistics.

Ash’s advice to other companies considering new last-mile partnerships is straightforward: 

“Do your due diligence. Ask for references, compare partners, and look beyond cost. Service quality and technology integration are just as important—and that’s exactly why UniUni has been such a strong fit for us.”

Ready to scale your 3PL operation? Get in touch with UniUni today and discover how our last-mile delivery solutions can help you grow.

You may also like

Alert testing

Nunc libero diam, pellentesque a erat at, laoreet dapibus enim. Donec risus nisi, egestas ullamcorper sem quis.